Embracing Halloween at newsXpress

fhn_halloween_entrance.JPGThe team at newsXpress Forest Hill moved Halloween to the main thoroughfare entrance to the shop as part of their plan to combat store blindness and to better connect with the Lotto October 31 superdraw.  This was always part of the plan.  Halloween started in the window three weeks ago as it did last year.  Moving key seasons in this way is part of the newsXpress strategy of embracing change and keeping the retail offer fresh.  The time involved is rewarded with sales growth.  newsXpress Business Development Managers pitch the value of change in their regular store visits.

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mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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