newsXpress members are reporting excellent results from our FATHER’S DAY BOOK SALE.  The brochures are driving great traffic to newsXpress stores.  This is a key goal of our marketing campaigns - helping newsXpress members attract new customer traffic.

While this campaign is targeting Father’s Day, the mix of books is appealing to a broad range of consumers - such as the slow cooker recipe books in the photo.  It is the breadth of appeal which is a key factor of the success of the campaign.