Congratulations to the team at newsXpress Pall Mall (Bendigo, Victoria) for achieving the greatest sales lift of Girlfriend, K-Zone and Total Girl from Pacific Magazines. The camping run over the Easter period by pacific is part of their Youth Sales Club initiative. Pacific reports that YSC participants performed 6.2% better than non-YSC participants.
This is an excellent story for newsXpress Pall Mall as they win $1,000 in prize money. It is also a reminder of the importance of engagement as a sales lift is valuable for the long-term health of the newsagency.