The typical newsXpress HOT Ink! campaign is full on. Consumer flyers, in-store posters, shelf labels, shelf talkers, plan a gram advice and product information sheets combine to offer newsXpress members everything necessary to drive tremendous business outcomes. Members who embrace all that HOT Ink! offers report excellent results – not only in the ink category but elsewhere since HOT Ink! marketing pitches the newsagency as a great place to shop.
The pack in the photo was sent to every newsXpress member participating in our latest HOT Ink! promotion. (Click for a larger version.) Everything was provided free of charge except for the brochures – these were subsidied by newsXpress.