The Just In bookmarks from newsXpress are another point of difference we deliver to our members to help promote newsXpress newsagencies as the magazine experts. The bookmarks are placed on monthly magazines which are just in – to draw attention to new titles. It is attention to detail like this which separates newsXpress from other newsagencies. newsXpress provides the bookmarks to members for no cost.
The just in magazine bookmarks are part a broader and considered strategy developed by newsXpress to use consumer touchpoints in-store to build the shopping basket.
With excellent traffic in newsagencies, the opportunities for using the store itself to achieve this are excellent. The keys we have discovered are: consistency, a professional approach and adding value. The magazine just in bookmark ticks each of these boxes.