The Book Sale promoted through newsXpress at Easter and beyond has been a great success for many of the participating newsXpress members.
In addition to bringing in new customers, the sale increased the average sale value as well as overall business margin.
newsXpress is focused on a whole of business story when developing promotions. While it is easy to pursue a sales spike based around a discount, the more valuable business is built over time and based around a strategy which brings in new customers, gets more items purchased in each customer visit and does this using better margin product.
