The newsXpress Things To Do Today pads developed by newsXpress for members to giveaway tto customers are proving to be a hit. These pads are personalised to each newsXpress business including full contact details. Members are reporting wonderful customer feedback when they provide the pad as a gift. We have some members posting these with their end of year accounts and others handing them to customers over the counter.
The pads are a low cost high reward mechanism for showing appreciation for custom through the year. They are exclusive to newsXpress – we designed and executed this project in-house. The pad project is another way newsXpress helps member newsagents show apprecaition of customers and thereby take another step to building a stronger business.
newsXpress is a big picture newsagency marketing group with plenty of micro focus in execution. While the pads in themselves are not big picture marketing, they represent a small and vital step in a big picture approach to exceptional customer service and apprecaition.