The latest newsXpress Hot Ink campaign which started last week has a Halloween theme. Beyond being a bit of fun, we show we are serious about driving traffic to our stores and competing on price. Integrating simultaneous campaigns like this is common among national retailers but rare in newsagencies. newsXpress felt ready to take this step given the maturity and success of our Hot Ink campaigns.
The two page flyer is being delivered to hundreds of thousands of homes and businesses around participating stores as part of our co-ordinated marketing campaign. The offer is even more timely than usual given the talk in the press on economic matters. People looking to save money know they can shop at newsXpress newsagencies for quality branded ink and toner and trust that our prices are excellent.
Many newsXpress members entered the ink and toner space only after being guided by newsXpress. Our training, support, supplier relationships and national marketing has combined to deliver excellent sales results. While newsXpress members are thrilled at winning new business from existing customers, they are even more thrilled at seeing new customers come through the door.
As the only newsagent group marketing ink and toner on TV, newsXpress members are well positioned to leverage this high growth category even further in the coming months.
If you want innovative marketing strategies for your newsagency, contact newsXpress.
