Promoting the shredder

dsc04009.JPGFather’s Day has been a tremendous success at newsXpress this year.  Our stores have had a range of good-value items available including this Safeguard shredder which also came with a free photo album valued at $9.95.  The album was exclusive to newsXpress and provided us with another way to show the value of the newsXpress difference – to the consumer and to the newsXpress newsagent.

We understand that we compete against the big retail chains and that having a genuine point of difference is crucial.  Our merchandise team looks for ways to show this beyond price and range.

newsXpress members have reported excellent results from the shredder offer.

Published by

mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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