Promoting the shredder

dsc04009.JPGFather’s Day has been a tremendous success at newsXpress this year.  Our stores have had a range of good-value items available including this Safeguard shredder which also came with a free photo album valued at $9.95.  The album was exclusive to newsXpress and provided us with another way to show the value of the newsXpress difference - to the consumer and to the newsXpress newsagent.

We understand that we compete against the big retail chains and that having a genuine point of difference is crucial.  Our merchandise team looks for ways to show this beyond price and range.

newsXpress members have reported excellent results from the shredder offer.

Category: marketing

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