INCREASING MARKET SHARE THROUGH ‘NEW MONEY’

Newsagents relying on “old money revenue” streams may be experiencing a sharp decline in sales as consumer confidence dips.

newsXpress continues to lead the market with innovative new money drivers. None better than our HOT ink! program. It’s a complete marketing and merchandise strategy which continues to evolve.

Proprietors within the group continue to come forward with amazing stories.

“I can’t believe how much our traditional stationery sales have grown since introducing HOT ink!”

“I am about to break out our Ink and technology sales from Stationery as it is growing so fast”

“Ink & Technology will be my number 1 dept soon exceeding greeting card sales”

“Technology products which are mostly ink now represent 40% of my stationery sales”

“The advertising is what is bringing new people through my door”

“Customers can’t believe we are more competitive than the bigger stores”

“With everything done for me, all I have to do is order the stock put it on the shelf and concentrate on serving my customers, how easy is that?”

“HOT ink! Has helped restore my faith in my newsagency”

Innovation, marketing and ramping up advertising is the key to building market share. The retailers that do this come out the other end bigger and better than ever! With HOT ink! 8 about to hit the streets nationally, HOT ink! 9 & 10 are not far behind. Watch this space for more innovation from newsXpress in the technology area.