newsXpress continues to innovate and grow its marketing to reflect this which no other group in the channel does. The newsXpress offer is equally sophisticated and effective in what it puts together for it’s National network of stores and this is where the point of difference becomes apparent.
Care & Friendship is a fantastic example of an idea that came from a newsXpress member and then embraced by the group and has grown to the point where strategic partner Hallmark wanted to get involved and make it an exclusive Alliance program for newsXpress.
This perfectly illustrates the level of faith and belief that Hallmark, Australia’s largest Greeting Card supplier has in newsXpress.
The evolution of Care & Friendship – history-of-the-care-friendship-promotion-2008.pdf