In a relentless pursuit of increased revenue streams, Mark & Shelley at newsXpress Sarina have moved their newspapers from prime space and converted their newspaper stand into a giftware display.
With huge margins available in giftware and relocating papers further into the store so customers have to walk past all the magazines, giftware and confectionery to purchase a newspaper. As magazines sell down during the day on the new stand they fill the space with giftware which is a great return on space initiative.
Having started it only a week or so ago the strategy is already paying dividends.
BEFORE: Newspapers
AFTER: Gifts
