The promotion behind HOT ink! #5 has been live for almost a week and stores are already reporting great sales. The largest participation of stores in a newsXpress promotion have distributed hundreds of thousands of flyers all across Australia. As well as the flyer strategy stores have begun introducing HOT ink! destination signage and posters to their stores to really grow brand recognition of this fast growing sub-brand.
All stores participating and their details can be found at www.hotink.com.au
Some other stores have gone a step further and had local area print marketing commissioned to support their HOT ink! #5 promotion. Featured below are newspaper advertisements from newsXpress Westpoint and newsXpress Glendale.