With two catchphrases in use this Valentine’s Day:
- Love is a gift! &
- Steal a Kiss!
newsXpress members have been given greater freedom to create a promotion that is traditional or a little bit cheeky as per the marketing materials provided. Below are a cross section of store displays across the network:
newsXpress Noosaville are using the ‘Steal a Kiss’ floor decals to direct traffic to their Valentine’s Day display which contains cards, gifts & confectionery.
newsXpress Caboolture have introduced simple cane baskets into their merchandising to better display their wide range of Valentine’s Day themed plush.
newsXpress Toowong are strongly promoting the Valentine’s day range of the Hallmark classic Wellington Bear. The newsXpress posters in the background complete the scene.
newsXpress Castle Towers maximise their exposure by setting up camp in a prominent outpost position in their centre. The use of sell-able product as part of the merchandising is most effective.
