With the Diddl range now in half of our stores and on the way to another 25, we are seeing some excellent results. Diddl is another example of newsXpress experts discovering a new range which works well in a newsagency environment and delivering this on terms and with support to ensure the best possible commercial outcome for newsagents.
The folks behind Diddl in Australia continue to be wonderfully supporting to newsXpress and its members and for this we are grateful.
Each store is giving over either a high traffic aisle end (as shown in the photo from newsXpress Buderim) or an area of free standing space where the range can be promoted. newsXpress is supporting this exclusively for its members by sharing learnings among group members and providing marketing materials for local support.